When I first stepped into the world of real estate, I was hit by many questions. “How to invest in real estate?” “Where do I begin?” “What if I make a wrong move?” Sounds familiar? These are common hurdles aspiring real estate investors face, which may hold back action.

But here’s a solution: knowledge and the right strategies to take action. In this article, I will share nine actionable ways of real estate investing for beginners to get started. I ranked these strategies in order of difficulty, based on my experience and research, while providing supporting ideas.

Over the last ten years, I have invested in real estate with these ideas while working a primary job. My real estate investments now give me significant passive income, bolstering my financial freedom.

I encourage you to read through to the end to take action on your real estate investment plan for your full benefit. We will cover the following:

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The Best Ways to Invest in Real Estate

To give you the best information on how to invest in real estate, I proceeded with not just creating a list of the ‘9 best strategies of real estate investing for beginners in 2023’ but also ranking them in order of increasing difficulty:

  1. Buy Real Estate Investment Trusts (REITs)
  2. Join Real Estate Investment Groups (REIGs)
  3. Buy and Hold Single-Family Rental Property
  4. Try Raw Land Investing and Flipping
  5. Start Wholesaling Real Estate
  6. Buy Multifamily Property With or Without Money
  7. Start an Airbnb Business with Vacation Rentals
  8. Get Into Commercial Real Estate Investing
  9. Start House Flipping or The BRRRR Method

The strategies are listed in order of increasing Overall Difficulty Score, which is an average of difficulty scores on Capital Intensity (initial capital and liquidity), Time Involvement (time commitment and learning curve), and Risk Exposure (returns volatility and loss potential).

How to Invest in Real Estate for Beginners

1. Buy Real Estate Investment Trusts (REITs)

A Real Estate Investment Trust (REIT) is a company that owns and often manages income-producing properties in sectors like residential, commercial, and industrial. By buying REIT stock, individual investors can invest in large projects with a steady income and tax benefits.

To get started with REITs, open a brokerage account if you don’t already have one, research REITs that align with your investment goals, and buy shares either directly as stocks or indirectly in Mutual Funds or Exchange Trade Funds (ETFs) after understanding the risks.

You earn income from REITs through capital appreciation and steadily growing dividend income. With low initial capital requirements, this is how I began my journey in real estate investing, and I have ranked this with the lowest difficulty score on the list.

  • Liquidity & Diversity: REITs can easily be bought and sold with risks spread across properties.
  • Steady Income: Most REITs pay regular and typically high dividends, providing consistent income.
  • Taxes & Control: Dividends are taxed as regular income, and you have less control over decisions.
  • Market Risks: REITs can be volatile, especially during economic downturns.

New investors who want a hands-off real estate investing approach with fully passive income.

  • Overall Difficulty Score = 1.7 (From 1.0 Low to 5.0 High Difficulty)
  • Capital Intensity (1.5), Time Involvement (1.0), and Risk Exposure (2.5)

2. Join Real Estate Investment Groups (REIGs)

A Real Estate Investment Group (REIG) is an organization that focuses on acquiring and operating properties, often pooling the capital of multiple investors. Unlike REITs, which are publicly traded, REIGs are usually private entities that can deal in a broader range of real estate activities.

Joining a REIG is straightforward. Research groups in your area or real estate crowdfunding platforms online, like Fundrise and Crowdstreet, while attending meetings where applicable. If you decide to invest, join your desired group while understanding the minimum investment contribution.

You make money with REIGs mainly through rental income and property appreciation. The REIG manages the property and tenants, collects management fees, and distributes the net income to the investors. Your stake appreciates in line with the property, and you can cash out later.

  • Expertise & Diversity: Gain from the group’s expertise and risk spread across multiple properties.
  • Steady Income: Reliable monthly income through rental real estate investments.
  • Fees: Management fees and other fees can eat into profits.
  • Investment Risks: Poor group decisions or market downturns can affect performance.

Accredited investors, and sometimes non-accredited, seeking hands-off real estate investing.

  • Overall Difficulty Score = 2.9 (From 1.0 Low to 5.0 High Difficulty)
  • Capital Intensity (3.0), Time Involvement (2.5), and Risk Exposure (3.3)

3. Buy and Hold Single-Family Rental Property

Buy and hold single-family rental property is a long-term real estate investment strategy that involves purchasing a single-family home and renting it out for a stable income over an extended period, typically three or more years. You maintain the property while collecting rental income.

To start with single-family, research neighborhoods with high rental demand, decent schooling, and good property values; location is critical. Select and purchase a house that meets your budget and make it rent-ready. List it for rent to high-quality tenants for income, or try house hacking.

Money is mainly made from monthly rent after deducting maintenance and other expenses. In the longer run, the real property likely appreciates, adding to your wealth, while tax write-offs, like depreciation, can increase your return on investment (ROI). This has been my primary strategy.

  • Equity Growth: Property values usually appreciate, and you can start this with your primary home.
  • Tax Advantages: Depreciation and expenses are deductible, increasing your ROI.
  • Management Woes: Tenant and maintenance issues are your responsibility with rental properties.
  • Vacancy Risks: No tenant means no income, and single-family vacancy rates tend to be higher.

Beginner hands-on investors seeking a straightforward entry into real estate.

  • Overall Difficulty Score = 3.3 (From 1.0 Low to 5.0 High Difficulty)
  • Capital Intensity (3.5), Time Involvement (3.5), and Risk Exposure (3.0)
Federal Reserve Economic Data - Median Sales Prices of Houses Sold in the US
Long-Term U.S. Home Sales Price Trend: U.S. Federal Reserve Economic Data (FRED)

4. Try Raw Land Investing and Flipping

Raw Land Investing involves buying undeveloped land, intending to develop or lease it, and possibly selling it later at a higher value. Land Flipping means buying land, making improvements or waiting for real estate market conditions to improve, and selling for a profit.

The first step is market research to identify potential growth or development areas. Once you find the right location, negotiate a deal, buy the land, and improve it (like getting it zoned for specific use) or hold until the market conditions are ripe for a profitable sale.

Profit from this strategy comes mainly from the difference between your buying and selling price, boosted by any improvements or beneficial zoning changes you make. This method requires patience, specific experience, and a strategic approach, while the returns can be significant.

  • High Returns: Land typically appreciates well with low maintenance needs.
  • Zoning Flexibility: Potential to rezone land for a higher value.
  • Capital Lockup: Initial capital requirement is high, and selling land typically takes time (illiquid).
  • Market Risks: Prices can fluctuate considerably, and flipping can be speculative.

Patient real estate investor with substantial capital and vision for property use.

  • Overall Difficulty Score = 3.4 (From 1.0 Low to 5.0 High Difficulty)
  • Capital Intensity (3.5), Time Involvement (3.0), and Risk Exposure (3.8)

5. Start Wholesaling Real Estate

Wholesaling real estate is a short-term investment strategy involving a wholesaler signing a contract to purchase a property and then selling that property to another buyer at a higher price before the deal closes. Unlike flipping, the wholesaler does not improve the property.

To start real estate wholesaling, research your market to find undervalued properties or motivated sellers. Get the property under contract and then find an investor or quick buyer to sell the contract to. Sounds simple, right? Mastering the art of finding deals and investors or cash buyers is vital.

In wholesaling, your profit comes from the ‘spread,’ which is the difference between the contracted price with the original seller and the price you sell the contract to the end buyer. The key is to buy low and quickly sell high, thus maximizing the spread.

  • Quick Profits: Potential for quick profits without actually holding real estate property.
  • Low Capital: Requires minimum upfront investment, typically a low earnest money deposit.
  • Legal Complexities: Must fully understand and adhere to state wholesaling laws.
  • Selling Risks: Potential for deals to fall through with time running out before closure.

Risk-tolerant real estate investors with good networking skills and seeking quick cash flow.

  • Overall Difficulty Score = 3.5 (From 1.0 Low to 5.0 High Difficulty)
  • Capital Intensity (2.5), Time Involvement (4.0), and Risk Exposure (4.0)

6. Buy Multifamily Property With or Without Money

Investing in Multifamily Units involves buying residential real estate investment property that houses two or more dwelling units. You can use your capital or other financing strategies like real estate syndication, owner financing, or partnerships to invest with little to no upfront money.

Find a good deal by looking into suitable real estate markets and property types. Secure your financing options, ranging from conventional loans to partnering with investors. Before closing the deal, conduct due diligence, including detailed inspections and rent roll assessments.

Your profits come primarily from the rent and other fees. The rent typically covers mortgage payments, interest, maintenance, and capex expenditures. Value-add multifamily real estate investing is a great strategy to boost your return on investment.

  • Income Robustness: Multiple units and typically lower vacancy rates give more resilient revenues.
  • Economies of Scale: Managing many units in one location can reduce average costs per unit.
  • Management Intensive: Requires time, expertise, and possibly additional staff.
  • Initial Costs: More units generally mean a higher purchase price.

Investors who are ready to scale and handle more tenants. Typically accredited investors.

  • Overall Difficulty Score = 3.8 (From 1.0 Low to 5.0 High Difficulty)
  • Capital Intensity (4.0), Time Involvement (4.0), and Risk Exposure (3.5)
Multifamily Building - Real Estate Investing for Beginners
Multifamily Building

7. Start an Airbnb Business with Vacation Rentals

Starting a vacation rental business using online real estate platforms like Airbnb involves acquiring or leasing properties to host guests on a short-term basis. Unlike traditional rental properties, they are often more flexible and are specifically designed to offer guests a memorable experience.

Begin with Airbnb monthly rentals by first identifying a good location with high tourist demand. Buy or lease a property while ensuring it meets all local regulations. Furnish and decorate the house to offer a unique experience. Then, list it on Airbnb and other similar platforms to start receiving bookings.

Cash flow is earned mainly from nightly rates charged to guests after deducting operating expenses. You can increase your profit margins by upselling additional services like guided tours, cleaning services, or breakfast options.

  • High Revenue: Can generate high income quickly, boosted by demand-driven pricing.
  • Flexibility: You can set your pricing and schedule with various options.
  • Management Intensive: Requires time for property upkeep and guest satisfaction.
  • Seasonal Variation: Earnings can be inconsistent due to travel seasons.

Hands-on Investors who enjoy the hospitality business.

  • Overall Difficulty Score = 4.0 (From 1.0 Low to 5.0 High Difficulty)
  • Capital Intensity (4.0), Time Involvement (4.5), and Risk Exposure (3.5)

8. Get Into Commercial Real Estate Investing

Commercial real estate investing involves buying or developing properties meant for business use, which include office buildings, retail spaces, and industrial complexes. Unlike residential real estate investments, commercial is focused on income generated through business tenancy.

Research and identify your target market and building types to get started. Then, partner with a skilled property manager while networking with real estate developers and brokers to find potential deals. Decide your strategy (‘buy and hold’ or ‘develop and sell’), raise capital, and then buy or develop.

You make money with this strategy through rents from business tenants and property appreciation. You might negotiate favorable long-term lease terms (like Triple Net or NNN leases) that transfer certain expenses to tenants to boost your ROI.

  • Hands-Off Management: A property manager typically handles daily operations for a fee.
  • Tax Benefits: Depreciation and other tax deductions boost your returns.
  • High Costs: Commercial properties typically have high prices and maintenance costs.
  • Market Sensitivity: Highly vulnerable to economic downturn and interest-rate changes.

Seasoned real estate investors looking for long-term income.

  • Overall Difficulty Score = 4.2 (From 1.0 Low to 5.0 High Difficulty)
  • Capital Intensity (4.5), Time Involvement (4.0), and Risk Exposure (4.0)

9. Start House Flipping or The BRRRR Method

House flipping and the BRRRR method (Buy, Rehab, Rent, Refinance, Repeat) are investment strategies focused on short-term profits. While house flipping entails buying, renovating, and quickly selling for a profit, BRRRR turns the renovated property into a rental and extracts built equity.

First, identify a property with the potential for increased value, validate returns, secure funding, and then buy. Next, carry out necessary renovations, keeping a keen eye on costs. Finally, either list the property for sale (house flipping) or turn it into a rental property (BRRRR).

For flips, you make money by selling the home at a higher price than the purchase and renovation costs. For BRRRR, you’ll earn income from the rental property, then refinance to reclaim your initial investment, allowing you to repeat the process.

  • Quick Returns: Flip homes for fast cash and BRRRR for ongoing income with high ROI.
  • Exit Flexibility: You can easily switch between flipping and renting for exit strategies.
  • Financial Risk: Market fluctuations can significantly affect profits on flipping.
  • Management Time: They demand time for oversight, which is key.

Hands-on investors with renovation knowledge or willingness to learn, seeking quick returns.

  • Overall Difficulty Score = 4.3 (From 1.0 Low to 5.0 High Difficulty)
  • Capital Intensity (4.0), Time Involvement (4.5), and Risk Exposure (4.3)
House Flipping and BRRRR Renovation

Why Invest In Real Estate? Top Benefits

The question of why invest in real estate often arises among seasoned and new investors. From my experience with direct real estate investments over the past decade, the advantages far outweigh the risks.

Cash Flow

The promise of passive cash flow drove my first investment in real estate. Rental properties, especially those in high-demand areas, can provide a consistent income to offset mortgage payments and operating expenses. This now buttresses my primary income.

Asset Appreciation

Real estate has historically been an appreciating asset. Multiple properties I purchased years ago in good neighborhoods have increased in value and given me avenues to cash out refinance (tax-free) and tap into the equity to acquire more property.

Equity Building

I see paying down a mortgage as a ‘forced savings plan.’ Each payment increases your equity in the property, offering you a more extensive asset base for future leveraging or additional investments. Historically, real estate has been a top wealth-building vehicle.

Tax Benefits

The tax advantages associated with real estate investments can be significant. Depreciation write-offs, interest deductions on mortgage payments, and the potential for a 1031 exchange can significantly enhance profitability while reducing your tax burden.

Portfolio Diversification

Investing in real estate offers a tangible asset that provides diversification away from more volatile assets, as seen in the stock market. Owning a physical investment property can hedge against market fluctuations, reducing your overall investment risk.

Inflation Hedging

Inflation tends to erode the purchasing power of your money. On the other hand, real estate investments often increase in value at a rate that outpaces inflation as they are a kind of ‘package of commodities.’ As property values and rents rise, real property can be an effective inflation shield.

Leveraged Returns

Real estate allows for leverage, meaning you can make a smaller down payment and borrow the rest, amplifying your potential return on investment. When using leverage, one must apply the necessary risk management strategies to help manage your financing risks.

Asset Control

One of the most empowering aspects of real estate investments is your degree of control. From property selection to determining rent and lease agreements, you are the decision-maker, entirely in control and directly influencing your investment’s performance.

Beginner Challenges with Real Estate Investments

In the early stages of owning real estate rental property, multiple pitfalls initially challenged me to take action. This is typically common for most beginners and sometimes for experienced investors.

Here are some challenges with suggestions of solutions to help you take action.

Analysis Paralysis

You want to make the ‘perfect’ decision but are stuck with much information, endlessly weighing the pros and cons. Here’s a solution: Start small. You don’t have to invest a lot, but the key is to start. Use basic strategies initially; then, you can diversify your approach as you grow.

Lack of Knowledge

Many new investors feel they must be experts in stock markets or real estate investments before taking the first step. The truth is you learn by doing. Start by reading reliable sources, watching videos (I do this often), or even considering a mentor. The more you immerse yourself, the faster you’ll learn.

Fear of Loss

The fear of losing money can be paralyzing, but all investments come with some risk. Diversify your portfolio to spread risk while applying other real estate risk management strategies. Short-term market volatility is normal, but don’t let it deter you, as investing is a long-term journey.

Cash Flow Management

Managing cash flow can be tricky when investing in things like a residential rental property. It can feel overwhelming between maintenance costs, mortgage payments, and property taxes. Solution? Create a budget and stick to it. Account for all possible expenses and set aside an emergency fund.

The challenges and risks with real estate investing are real, but they can be managed. Understanding how to invest in real estate and managing its risks can help you overcome these challenges, helping you take action to build passive income.

FAQs: Real Estate Investing for Beginners

As a beginner in real estate, you can start by educating yourself on market trends, property valuation, and investment strategies. Consider house hacking, where you live in one unit of a multifamily home and rent out the others. Consult with real estate professionals and make informed choices.

You can invest $100 in real estate through Real Estate Investment Trusts (REITs) or crowdfunding platforms. These avenues offer a low entry point and allow you to own a small share of a property. It’s a less traditional way but opens up real estate investment to those with limited capital.

While $5,000 may not be sufficient for a direct property purchase, it can be an excellent starting point for other investment routes like REITs, crowdfunding, or even as a down payment in a partnership. The key is to identify which investment avenue aligns with your financial goals.

Real estate is often recommended for beginners due to its lower volatility than the stock market. It provides both cash flow and the potential for long-term appreciation. However, it’s crucial to research and consult professionals to mitigate the risks involved with real estate investing.

Investing in real estate with no money is challenging but possible. Strategies include lease options, owner financing, wholesaling, or partnering with someone with the necessary capital. These strategies have risks and complexities, which should be addressed with knowledge and experience.

Conclusion

How to invest in real estate is a topic with many layers. Whether you are just starting or experienced, the best ways to invest in real estate can differ based on your goals and risk tolerance.

Real estate investing for beginners might seem daunting, so we ranked the nine investing strategies shared here in order of increasing difficulty to give you a further understanding of your options.

Here are some actionable takeaways:

  1. Educate Yourself: Knowledge is power in real estate. Understand market trends, laws, and investment strategies like the best ways shared in this article.
  2. Network: Build relationships with real estate agents, contractors, and other investors. You can also join groups like BiggerPockets or social media groups.
  3. Be Financially Prepared: Ensure you understand your investment’s financial demands, from down payment to maintenance costs.
  4. Diversify: Don’t put all your eggs in one basket. Consider a variety of investment options shared from REITs to actual rental properties.
  5. Consult Professionals: Before making major decisions, consult real estate professionals and financial advisors.

When approached thoughtfully, the long-term real estate journey could be challenging but financially and personally rewarding.

My final advice is to take action!

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References

  1. Wikipedia (2023), “Real estate Investing” [Link].
  2. Federal Reserve Economic Data – FRED (2023), “Median Sales Price of Houses Sold for the United States” [Link].

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